1. Introduction

Rutherford Physiotherapy (“we,” “our,” “us“) is committed to respecting your privacy and protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or use our services in Edmonton, Alberta. Our practices comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial privacy laws.

2. What Information We Collect

• Personal Information (PI): This includes information you voluntarily provide, such as name, contact details, email, date of birth, health or medical history, and other personal details when booking appointments or completing forms.

• Technical & Usage Data: We may automatically collect your IP address, browser type, access times, pages visited, and device information through cookies or analytics tools.

3. How We Use Your Information

We use your information for the following purposes:

• Deliver and manage physiotherapy services, including appointment booking, treatment planning, and telehealth (if available).

• Communicate with you for service-related messages (reminders, follow-ups) and optional promotional content—only when consent is provided.

• Improve our website functionality and your experience through analysis of usage patterns.

• Meet legal and regulatory requirements.

4. Cookies and Tracking Technologies

We employ cookies and similar technologies to analyze site traffic and enhance functionality. You can disable cookies in your browser settings, though this may limit site performance.

5. Disclosure of Your Information

We do not sell or rent your personal information. Disclosure may occur only under the following circumstances:

• Service Providers: We may share data with trusted third parties (e.g., practice management software, secure email services) necessary for delivering our services, provided they agree to maintain confidentiality.

• Legal Requirements: We may disclose data when required by law, such as in response to a subpoena or court order.

• Clinic Transfer or Sale: In the event of a sale, merger, or change of ownership, user data may be transferred under the new entity, with notice provided on our website.

6. Security Measures

We take reasonable steps to secure your information using physical, electronic, and organizational safeguards—such as SSL encryption, access controls, and secure storage systems. While we strive to protect your information, no method is completely secure.

7. Your Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you.

• Correction: Ask us to correct inaccuracies in your information.

• Withdrawal of Consent: Withdraw your consent for non-essential communications at any time (e.g., promotional emails). Such requests may be made via the “unsubscribe” option or by contacting us directly.

8. Retention of Information

We retain your personal information only as long as necessary for the purposes stated in this policy or as required by law.

9. Children’s Information

Our services are not intended for individuals under 13. We do not knowingly collect information from minors. If such data is discovered, we will promptly delete it.

10. Changes to This Policy

We may update this policy occasionally. Any material changes will be posted here with a revised Effective Date. Continued use of our services indicates acceptance of those changes.

11. Contact Us

For questions or concerns regarding this policy, or to exercise your privacy rights, please contact:

Rutherford Physiotherapy
11472 – 17 Avenue SW, Edmonton, AB T6W 2S5
Email: info@rutherfordphysiotherapy.ca